Short-term decisions that will have negative long-term consequences should be avoided, he advises, adding that actions such as reducing costs that affect the quality of products will ultimately cause irreparable damage to the brand and the consumer experience. Sign In Register. Michael Dos Santos and Simone Rossum on next-level branding for the next generation The Redzone chats to Michael Dos Santos, strategic director and Simone Rossum, executive creative director at Joe Public on next-level branding for the next generation. Relationships carry businesses through hard times In a constrained operating environment, agencies have had to get creative in delivering more for less to clients.
They have also had to become more Most read. Brands need zeitgeist of compassion. Loeries head quits. A cordon is in place as fire crews spray water on the Gothic cathedral to try and stem the flames this evening. A lone firefighter on a crane uses a hose to try and extiguish the flames this evening.
British Prime Minister Theresa May expressed her thoughts for the people of France and emergency services battling a devastating fire this evening. The flames have engulfed large parts of the Cathedral, located in central Paris. A spurt of water can be seen at the bottom right of the picture as firefighters do battle with the blaze this evening. The spire seen leaning slightly over as it began to give way because of the fire ripping through its foundations and the rest of the roof. One of the turrets on the cathedral before it collapsed left at around 7.
One man, who gave his name only as Fabrice, said he was grieving for the incredible timber beams and wooden carvings that characterised Notre Dame's vaulted ceiling. The year-old art historian said: 'The ceiling was known as 'the forest' because of all the thousands of trees that were cut to build it. I feel very sad but also I am happy that most of the building is still here. He added that Notre Dame has been built over many centuries and that he took comfort in the way the British had repaired Windsor Castle after the fire of It's like coming to visit an elderly parent.
One commuter said: 'I come often to Notre Dame for mass and to pray and the damage is tearing at my heart. But he added: 'Luckily it was saved. It was not completely destroyed and, as the president said, we will have money to rebuild it and I hope it will be even more beautiful. Accountant Martin Cassan, 32, was hopeful for the future.
He had come down to the scene with friends to watch the cathedral burn on Monday evening. He said: 'There's nothing you can do but have a drink. You feel sad. You definitely feel sad. French President Emmanuel Macron tweeted shortly after the fire broke out that he was sad to see 'a part of us burn' and sent his sympathies to people across France. A visibly upset Emmanuel Macron walking near the Notre Dame Cathedral as it burns left and locals watch on helplessly r. But he asked: 'Should it be rebuilt exactly the same as before?
Will it be like the Louvre - will we have a pyramid in the middle of it? Another onlooker, who gave his name only as Clement, said: 'As sad as it is, it reminds us that buildings are just temporary, just as we are. During the French Revolution in the 18th century, the cathedral was vandalised in widespread anti-Catholic violence.
Its spire was dismantled, its treasures plundered and its large statues at the grand entrance doors destroyed. It would go on to feature as a central character in a Victor Hugo novel published in , 'The Hunchback of Notre-Dame' and shortly afterwards a restoration project lasting two decades got under way, led by architect Eugene Viollet-le-Duc. The building survived the devastation of two global conflicts in the 20th century and famously rang its bells on August 24, , the day of the Liberation of Paris from German occupation at the end of the World War II.
Before yesterday's blaze it was in the midst of renovations, with some sections under scaffolding, and bronze statues had been removed last week for works. Its ft-long roof, of which a large section was consumed in the first hour of the blaze, was one of the oldest such structures in Paris. Parisians took to the city's streets last night to pray, sing and reminisce about Notre Dame cathedral as it burned before them. The emotions became too much for some locals who gathered in the shadow of the cathedral to watch its slow destruction.
Sparks and bits of flaming woodwork are still cascading from the remnants of the 12th-century roof. The smell instantly sears the back of your throat like a dose of smelling salts and my feet are soaked. The ancient black and white tiles leading up the aisle are under a gently-flowing river of hose water from the fire crews pumping what seems like much of the River Seine from their elevated platforms.
Yet I can faithfully report that the Cathedral of Notre Dame is not entirely destroyed. Because I am standing inside it — alongside the French prime minister. In the early hours of this morning, I was among the first people to be allowed inside the ruins of one of the world's finest cathedrals following the fire which has shocked not just the entire French nation but much of the planet. A blaze which begin in the cathedral's loft at 6.
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Officials reported that the wooden interior of the medieval cathedral had been almost completely destroyed. Certainly, Notre Dame's spire is no more. Great chunks of its eastern end are no more. Its world-famous stained glass windows are in smithereens and the whole edifice is open to the skies. Robert Hardman was given access to the charred remains of the Notre Dame cathedral in the early hours of Tuesday morning. Smoke is seen around the alter inside Notre Dame cathedral on Monday evening. Miracolously the cross and altar have managed to survive the inferno.
But Paris will wake today to see that the cathedral that has defied world wars, enemy occupations, revolutions and mobs galore is still poking its head above the Paris skyline. And at 1am today, at the far end of the cathedral, illuminated by lingering embers and firefighters' equipment, I could just make out a stunning symbol of defiance through the gloom: the unmistakeable sight of a crucifix on what remains of the altar.
Notre Dame is gravely damaged. Yet its most spectacular features — the year-old twin towers — are still there. For centuries, these were the highest structures in Paris until the Eiffel Tower came along. To this day, they are instantly recognisable the world over. And last night, though looking very sorry for themselves, they were in one piece as I stood beneath them alongside a posse of fire crews and prime ministerial aides.
Within hours, speculation was rife as to the cause of the fire. Experts have warned for years that the cathedral has been in a poor condition, with the French state reluctant to fund renovation work in recent decades. Pictures taken outside the cathedral and from the entrance hall in the early hours of Tuesday show emergency service personnel still working to make the site safe. Massive plumes of yellow brown smoke is filling the air above Notre Dame Cathedral and ash is falling on tourists and others around the island that marks the centre of Paris.
Firefighters can be seen on the left, fighting the fire.
The flames were first spotted just minutes after the building had closed to the public for the day. Echoing the fears of his entire country, French president Emmanuel Macron instantly declared a national emergency.
He has pledged to rebuild Notre Dame, saying: 'Notre Dame is our history, our imagination, where we've lived all our great moments, and is the epicentre of our lives. It's the cathedral for all French people, even if they have never been. But it is burning and I know this sadness will be felt by all of our citizens. Because that's what the French people want. That is what their history requires. Because that is our destiny. Questions were immediately asked about the way in which a fire could take such a rapid hold of one of the world's most visited — and most beloved — landmarks.
The firefighting response was also questioned as few, if any, high-pressure water hoses were able to reach the roof in the first hour. Critically, the Paris prosecutor has already opened an enquiry. I arrived last night to find a dumbstruck City of Light still bathed in a dismal afterglow. Here, on the banks of the Seine, tens of thousands of people — of all nationalities — stared incredulously at the slow death of a part of France's soul. The fire spread rapidly across the roof-line of the cathedral leaving one of the spires and another section of the roof engulfed in flames.
To describe the cathedral of Notre Dame as a national monument is a grave understatement. Imagine Westminster Abbey, St Paul's Cathedral and the Tower of London all going up in smoke at the same time and you begin to appreciate the magnitude of this loss, except that Notre Dame attracts — or used to attract — twice as many annual visitors as those three London landmarks put together.
That is why, as news began to spread last night, Parisians flocked to the Seine. They came here not as voyeurs but as mourners. They came to pay their last respects. Some sang hymns. Many were in tears. Some brought flowers and cards to place they knew not where. Understandably, perhaps, no one saw fit to light a candle. From medieval times, Notre Dame has marked the epochs in the story of this proud country and inspired one of the most famous literary masterpieces in the French language, The Hunchback of Notre Dame.
This August marks the 75th anniversary of the day that General Charles De Gaulle marked the liberation of Paris within its walls, even as sporadic gunfire continued outside. This is a city which was famously spared the destruction which history has wreaked on so many other European capitals. It really did feel blessed; almost eternal. Not any more. Those twin towers are now blackened and wide open to the elements. By midnight, however, the flames had died down as the first glimmers of firemen's torches could be seen here and there in the remains. I joined what I can only describe as a requiem mass of Parisians chanting prayers on the Pont de Notre Dame.
All approaches to the cathedral's island site had been sealed off to the public but crowds kept on coming from all directions for a glimpse. There was a glimmer of hope when Paris fire brigade chief Jean-Claude Gallet told reporters: 'We consider that the main structure of Notre Dame has been preserved. In a statement the CEO of the Kering group, which owns Gucci and Yves Saint Laurent fashion houses, said the money towards 'the effort necessary to completely rebuild Notre Dame' would be paid by the Pinault family's investment firm Artemis.
Macron had earlier cancelled a major televised policy speech he was due to give on Monday evening to respond to months of protests, and instead headed to the scene in person. He said while the 'worst had been avoided' and the facade and two towers saved, 'the next hours will be difficult'. Paris fire brigade chief Jean-Claude Gallet said 'we can consider that the main structure of Notre Dame has been saved and preserved' as well as the two towers. A French billionaire has pledged million euros to help rebuild Notre Dame Cathedral as a defiant President Macron launches a national fundraising campaign to restore the building to its former glory.
The catastrophic blaze destroyed the roof of the year-old UNESCO world heritage landmark as horrified Parisians looked on - many in tears and praying - on Monday evening. A visibly emotional Macron, spoke outside the gothic cathedral and said a national fundraising campaign to restore Notre Dame would be launched Tuesday, as he called on the world's 'greatest talents' to help. He said: 'We will appeal to the greatest talents and we will rebuild Notre Dame because that's what the French are waiting for, because that's what our history deserves, because it's our deepest destiny. Deputy Interior Minister Laurent Nunez, also present at the scene on Monday evening, said that for the first time 'the fire had decreased in intensity' while still urging 'extreme caution'.
The Vatican on Monday expressed its 'incredulity' and 'sadness', expressing 'our closeness with French Catholics and with the Parisian population. The cause of the blaze was not immediately confirmed. The cathedral had been undergoing intense restoration work which the fire service said could be linked to the blaze. French prosecutors said it was being treated as an 'involuntary' fire, indicating that foul play was ruled out for now. Firefighters, police, and churchmen risked their lives last night to carry priceless historical artefacts and religious relics away from the flames which engulfed Notre Dame de Paris.
The Mayor of Paris tweeted her thanks to first responders for forming 'a formidable human chain' to save irreplaceable objects including the relic believed by Catholics to be the crown of thorns which was put on Jesus' head as he died on the cross. Emergency responders worked with city staff to manhandle priceless relics away from the fire. Reliquaries, statues, and artefacts including the crown of thorns were saved from the fire by 'human chain'. Parisians applauded and cheered fire crews as they drove through the streets in the early hours of the morning.
Notre Dame is also home to priceless paintings dating back to the s, including a series known as the Petits Mays, gifted to the cathedral once a year from to Among the most celebrated artworks are three stained-glass rose windows high up on the west, north and south faces of the cathedral. Shortly after midnight, Paris time, the artefacts had been safely transferred to a storage room. Worries onlookers were filmed looking at the salvaged antiquities on the night the cathedral's ancient roof burned to cinders. Notre Dame's Great Organ, which dates back to the 13th century and was restored in the early s, is considered the most famous in the world, with five keyboards and nearly 8, pipes.
Last night firemen at the scene said all efforts were being directed at saving artwork in the cathedral and preventing the collapse of its northern tower. The final and largest, known as the bourdon bell Emmanuel, weighs more than 13 tonnes. It sits in the southern tower and has been a part of the building since In , Emmanuel was rung in celebration and triumph by French troops and allies to announce to the city that it was on its way to liberation.
The famous gargoyles and chimera that adorn Notre Dame were built in the 19th century by architect Eugene Viollet-le-Duc. The original purpose of the gargoyles was to assist with the building's drainage, but they have become one of its most-loved features. The crown is an interleaved ring of reeds, the thorns having been separated and displayed at churches across the medieval world. Catholics believe the relic is the 'crown' placed on Jesus' head in mockery as he was crucified. In the s, Notre Dame was desecrated during the French Revolution when much of its religious imagery was damaged or destroyed and its treasures plundered.
The 28 statues of biblical kings located at the west facade, mistaken for statues of French kings, were beheaded. All of the other large statues on the facade, with the exception of that of the Virgin Mary on the portal of the cloister, were destroyed. The cathedral was restored over 25 years after the publication of the book The Hunchback of Notre Dame by Victor Hugo in brought it into the spotlight.
Sixteen statues that were part of the cathedral's destroyed spire were safe and unscathed after being removed as part of a renovation a few days ago, and that the relics had also been saved. The green-grey statues, representing the 12 apostles and four evangelists, were apparently lowered by cranes from the site and taken away. The cathedral also has a spectacular series of carved wooden stalls and statues representing the Passion of the Christ.
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A man puts his hand to his mouth in pure shock as he watches the flames burst from the historic catherdral. A woman reacts with horror as she watches the collosal fire engulf the roof of the Notre Dame. The colossal fire swept through the cathedral causing a spire to collapse and threatening to destroy the entire masterpiece and its precious artworks. The fire, which began in the early evening, sent flames and huge clouds of grey smoke billowing into the Paris sky as stunned Parisians and tourists looked on in dismay. A woman on the phone looks on at the burning cathedral and smoke billows into the sky.
The spire of Paris's famous Notre Dame cathedral has already collapsed earlier this evening. A man holds his hands on his head in despair as the smoke billows from the cathedral this evening as firefighers desperately battle the blaze. A woman with tears in her eyes clasps her hands in front of her as she watches the flames spread over the cathedral, and a man puts his head in his hands in despair.
Parisians and toursits look on in utter shock as the flames engulf the historic cathedral, which is visited by millions every year. A woman reacts with shock as she watches the flames engulf the roof of the Notre Dame Cathedral in Paris this evening. Firefighters using hoses from all four sides of Notre Dame to try and douse the flames which tore through the building at a startling pace. Firefighters look on at the fire fire at the landmark Notre Dame Cathedral in central Paris as they cross a bridge over the river Seine.
Parisians gather on the River Seine this evening to look at the flames spreading throughout the cathedral. The blaze started in the late afternoon. Crowds look at the flames as they engulf the building on Monday evening. Paris Archbishop Michel Aupetit invited priests across France to ring church bells in a call for prayers for the beloved Paris cathedral. French fire crews check the hoses in the streets of Paris on Monday evening. As the cathedral continued to burn, Parisians gathered to pray and sing hymns outside the church of Saint Julien Les Pauvres across the river from Notre Dame, as the flames lit the sky behind them.
People sit and look in disbelief as the roof of the Notre Dame Cathedral burns on Monday afternoon and into the evening. Sparks fill the Paris air on Monday evening as fire crews spray water to try and stop the blaze. The Louvre Museum has described the fire as 'a tragedy for World Heritage'. The flames and smoke engulf the historic gothic building on Monday afternoon. Parisians prayed and cried as they watched it burn.
French fire crew gather on the parvis in front door of the Notre Dame Cathedral on Monday evening as flames are burning its roof in Paris. The blaze could be seen from across Paris on Monday night as officials in the city said a major operation was in place to put it out.
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Earlier on Monday evening small amounts of smoke were spotted above the landmark as the fire took hold. Intrigued by tales of Quasimodo, fascinated by the gargoyles, or on a pilgrimage to see the Crown of Thorns said to have rested on Jesus' head on the Cross, more than 13 million people each year flock to see Europe's most popular historic monument.
The 12th century Catholic cathedral is a masterpiece of French Gothic design, with a cavernous vaulted ceiling and some of the largest rose windows on the continent. It survived a partial sacking by 16th century zealots and the destruction of many of its treasures during the atheist French Revolution but remains one of the greatest churches in the world and was the scene of Emperor Napoleon's coronation in A view of the middle-age stained glass rosace on the southern side of the Notre-Dame de Paris cathedral. The foundation stone was laid in front of Pope Alexander III in , with building work on the initial structure completed in The roof of the nave was constructed with a new technology: the rib vault.
The roof of the nave was supported by crossed ribs which divided each vault into compartments, and the use of four-part rather than six-part rib vaults meant the roofs were stronger and could be higher. The original spire was constructed in the 13th century, probably between and It was battered, weakened and bent by the wind over five centuries, and finally was removed in During a 19th century restoration, following desecration during the Revolution, it was recreated with a new version of oak covered with lead.
The entire spire weighed tons. At the summit of the spire were held three relics; a tiny piece of the Crown of Thorns, located in the treasury of the Cathedral; and relics of Denis and Saint Genevieve, patron saints of Paris. They were placed there in by the Archibishop Verdier, to protect the congregation from lightning or other harm. The Crown of Thorns was one of the great relics of medieval Christianity. It was acquired by Louis IX, king of France, in Constantinople in AD for the price of , livres - nearly half the annual expenditure of France.
The elaborate reliquary in which just one of the thorns is housed sits in the Cathedral having been moved from the Saint-Chappelle church in Paris. The crown itself is also held in the cathedral, and is usually on view to the public on Good Friday - which comes at the end of this week. Notre-Dame de Paris is home to the relic accepted by Catholics the world over cathedral. The holy crown of thorns worn by Jesus Christ during the Passion. Even the great bells were nearly melted down.
Napoleon returned the cathedral to the Catholic Church and was crowned Emperor there in , but by the middle of the 19th century much of the iconic building. It wasn't until the publication of Victor Hugo's novel - The Hunchback of Notre Dame - in that public interest in the building resurfaced and repair works began. A major restoration project was launched in and took 25 years to be completed.
By the cathedral was to be damaged again and during the liberation of Paris, stray bullets caused minor damage to the medieval stained glass. They span from the times of the earliest settlement in Paris to present day. The cathedral has 10 bells, the heaviest bell - known as the boudon and weighing 13 tonnes - is called Emmanuel and has been rung to mark many historical events throughout time. At the end of the First and Second World Wars the bell was rung to mark the end of the conflicts.
It is also rung to signify poignant events such as French heads of state dying or following horrific events such as the terrorist attack on the Twin Towers in New York in The three stained glass rose windows are the most famous features of the cathedral. They were created in the Gothic style between and While most of the original glass is long gone, some remains in the south rose which dates back to the last quarter of the 12th century. The south rose is made up of 94 medallions which are arranged in four concentric circles. They portray scenes from the life of Christ and those who knew him - with the inner circle showing the 12 apostles in it 12 medallions.
During the French Revolution rioters set fire to the residence of the archbishop, which was around the side of the cathedral, and the south rose was damaged. The Cathedral is also home to a Catholic relic said to be a single thorn from the crown of thorns worn by Jesus on the cross. President Donald Trump tweeted about the massive fire engulfing Notre Dame Monday, suggesting the use of flying water tankers to douse the flames — then appeared to criticize renovation work that may have caused it.
Trump tweeted from aboard Air Force One en route to Minnesota, while viewers around the world were watching the iconic cathedral's in flames. Perhaps flying water tankers could be used to put it out.
Must act quickly! Later, at his Tax Day event, Trump told a crowd about the 'terrible, terrible fire. It's one of the great treasures of the world,' Trump continued. The greatest artists in the world. Probably if you think about it … it might be greater almost than any museum in the world and it's burning very badly. Looks like It's burning to the ground,' the president added, as firefighters struggled to contain the blaze.
Trump said he had a 'communication' with France but did not specify if he spoke to French authorities. That's beyond anything. That's a part of our growing up it's a part of our culture, it's a part of our lives. That's a truly great cathedral. And I've been there and I've seen it … There's probably no cathedral in the world like it,' Trump said. And I hope that's the reason,' Trump continued.
What's that all about? Then he called it a 'terrible sight to behold. The Windsor Castle fire of November A fire broke out at Windsor Castle on November 20, , which caused extensive damage to the royal residence. The Berkshire blaze started at 11am in Queen Victoria's Private Chapel after a faulty spotlight ignited a curtain next to the altar.
Within minutes the blaze had spread to St George's Hall next door, and the fire would go on to destroy rooms, including nine State Rooms. Three hours after the blaze was first spotted firemen from seven counties were battling the fire, using 36 pumps to discharge 1. The fire break at the other end of St George's Hall remained unbreached, so the Royal Library was fortunately left undamaged. Staff worked to remove works of art from the Royal Collection from the path of the fire. Luckily works of art had already been removed from many rooms in advance of rewiring work. The Duke of York had said he he heard the fire alarm and roughly two or three minutes later he saw the smoke after leaving the room he was in, according to contemporary reports.
Prince Andrew had joined a group removing valuable works of art from the castle to save them from destruction. The York Minster fire of More than firefighters confronted the church fire, taking two hours to bring it to heel. The cause of the fire is believed to have been a lightning bolt that struck the cathedral shortly after midnight.
The blaze seriously damaged the cathedral's stonework, along with its famous Rose Window, and firefighters were left tackling embers on the floor after the roof collapsed at 4am. Minster staff and clergy busied themselves saving as many artefacts as possible before the fire was finally brought under control at around 5. An investigation ruled out an electrical or gas fault, and arson was discounted due to roof's inaccessibility. Tests had found that the blaze was 'almost certainly' caused by a lightning strike but much of the evidence was destroyed in the fire. The building was restored in after masonry teams re-carved stonework above the building's rose window and arches.
In the early hours of February 1, , Jonathan Martin set the building on fire, melting the lead from the roof and cracking the building's limestone pillars. Late that afternoon the fire started dying out after roughly feet of choir roof had collapsed. Non-conformist Martin, a former sailor from Northumberland, did not believe in formal liturgy, had published pamphlets condemning the clergy as 'vipers of Hell'. He was charged with setting the building on fire, but was found not guilty due to insanity, and died in a London asylum in The Great Fire of London. The summer of had been unusually hot, and the city had not seen rain for several weeks, leaving wooden houses and buildings tinder dry.
Once the fire had taken hold, houses quickly collapsed and strong east winds fanned the flames from house to house, sweeping the blaze through London's winding narrow lanes, with houses positioned close together. In an attempt to flee the fire by boat, Londoners poured down to the River Thames and the city was overtaken by chaos. There was no fire brigade in London at the time, so residents themselves had to fight the fire with the help of local soldiers. They used buckets of water, water squirts and fire hooks, pulling down houses with hooks to make gaps or 'fire breaks', but the wind helped fan the fire across the created gaps.
King Charles II had ordered that houses in the path of the fire should be pulled down - but the fire outstripped the hooked poles that were used to try and achieve this. By September 4 half of London had been overtaken by the blaze, and King Charles himself joined firefighters, handing them buckets of water in a desperate attempt to bring the blaze under control. Gunpowder was deployed to blow up houses that lay in the path's fire, but the sound of explosions triggered rumours of a French invasion, heightening the city's panic.
The fire was eventually brought under control and extinguished by September 6, leaving just one fifth of London untouched.
Almost every civic building had been destroyed, along with 13, private homes, 87 parish churches, The Royal Exchange, and Guildhall. Roughly , people lived in London just before the Great Fire, making the city one of the largest in Europe. By September 4 half of London had been overtaken by the blaze, and King Charles himself joined firefighters, handing them buckets of water in a desperate attempt to bring the blaze under control pictured: An illustration from
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