Again, when you do this for your own game, you need to pick games that look like your own. The page follows this basic structure, which is tried and true: stretch goals, description, list of components, how to play, rewards, stretch goals again, add-ons, reviews, backstory, social media, shipping rates, and a thank you section. But they also emphasized custom meeples and tiles, both of which are popular components. The project photo is staged in such a way that it shows off its table presence and hints at a larger game.
The name is bright red and clearly draws the eye. A lot of thought has been put into this first impression!
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The video makes this even more clear. Remember: these are folks who have an audience and will get funded no matter what, but are choosing to push the product instead of the brand because they know it works. The video is , a little on the long side. Then it shows off the components — a lot.
Later they show gameplay and start describing how the game works. Their history allows them to focus on more than just the product, but they choose still to focus on the product.
You need to check other campaigns and analyze them to see how they operate. Pay attention to trends and see what you can make yourself. Start early, get feedback, be clear, follow the basic structure. Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. Skip to content. Skip to content When it comes to Kickstarting your board game, there is no shortage of complicated tasks which you will need to complete. The page is about them, their desires, and how you can meet them.
The campaign page must communicate all critical information clearly. Everything on the campaign page must be either tested, confirmed, or realistic. Never over-promise!
Ask yourself these questions: What information are they sharing in the video? How long is the video? Who is featured in the video? There are so-called lifestyle games, like Scrabble and chess, intellectual skill-based games whose devotees are interested in playing little else; party games like Trivial Pursuit and Jenga; and traditional strategy games like Risk and Monopoly, which are generally seen as child's play or possibly something to do while trapped in a snowstorm without power—just before you eat your own foot.
But part of the reason we don't play much Risk and Monopoly as adults is that those are actually poorly designed games, at least in the German sense. It's a very negative experience. It's all about cackling when your opponent lands on your space and you get to take all their money. For me to win, you have to be bankrupt.
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Gouging and exploiting may be perfect for humiliating your siblings, but they're not so great for relaxing with friends. Monopoly also fails with many adults because it requires almost no strategy. The only meaningful question in the game is: To buy or not to buy? Most of its interminable three- to four-hour average playing time length being another maddening trait is spent waiting for other players to roll the dice, move their pieces, build hotels, and collect rent. Board game enthusiasts disparagingly call this a "roll your dice, move your mice" format.
Unfortunately, Monopoly still dominates. German-style games, on the other hand, avoid direct conflict. Violence in particular is taboo in Germany's gaming culture, a holdover from decades of post-World War II soul-searching. In fact, when Parker Brothers tried to introduce Risk there in , the government threatened to ban it on the grounds that it might encourage imperialist and militaristic impulses in the nation's youth. The German rules for Risk were hastily rewritten so players could "liberate" their opponents' territories, and censors let it slide.
Instead of direct conflict, German-style games tend to let players win without having to undercut or destroy their friends. This keeps the game fun, even for those who eventually fall behind. Designed with busy parents in mind, German games also tend to be fast, requiring anywhere from 15 minutes to a little more than an hour to complete. They are balanced, preventing one person from running away with the game while the others painfully play out their eventual defeat. And the best ones stay fresh and interesting game after game. Teuber nailed all these traits using a series of highly orchestrated game mechanics.
Instead of a traditional fold-out board, for example, Settlers has the 19 hexagonal tiles, each representing one of five natural resources—wooded forests, sheep-filled meadows, mountains ripe for quarrying. At the beginning of every game, they're arranged at random into an island. Next, numbered tokens marked from 2 to 12 are placed on each tile to indicate which dice rolls will yield a given resource.
Because the tiles get reshuffled after every game, you get a new board every time you play. The idea is that players establish settlements in various locations on the board, and those settlements collect resource cards whenever the token number for the tile they are sitting on gets rolled. By redeeming these resource cards in specific combinations it takes a hand of wood, brick, wheat, and wool to build a new settlement, for instance , you expand your domain. Every settlement is worth a point, cities are two points, and the first player to earn 10 points wins.
You can't get ahead by rustling your opponents' sheep or torching their cute wooden houses. One of the driving factors in Settlers—and one of the secrets to its success—is that nobody has reliable access to all five resources. This means players must swap cards to get what they need, creating a lively and dynamic market, which works like any other: If ore isn't rolled for several turns, it becomes more valuable.
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Wheeling and dealing turns out to be an elegant solution to one of the big problems plaguing Monopoly—sitting idle while other players take their turns. Since every roll of the dice in Settlers has the potential to reap a new harvest of resource cards, unleash a flurry of negotiations, and change the balance of the board, every turn engages all the players. Teuber also made the game as flexible as possible, with numerous means of earning points.
Building the longest road is worth two points, for instance, and collecting development cards purchased with resource cards, these can offer a Year of Plenty resource bonanza or straight-up points also brings you closer to victory. Having options like this is critical. The games that stand the test of time have just a few rules and practically unlimited possibilities, making them easy to learn and difficult to master. Chess, for example, has 10 potential moves, far more than the number of atoms in the universe. Finally, the game is designed to restore balance when someone pulls ahead.
If one player gets a clear lead, that person is suddenly the prime candidate for frequent attacks by the Robber, a neat hack that Teuber installed. Roll a seven—the most likely outcome of a two-dice roll, as any craps player knows—and those with more than seven resource cards in their hand lose half their stash, while the person who rolled gets to place a small figure called the Robber on a resource tile, shutting down production of resources for every settlement on that tile. Not surprisingly, players often target the settler with the most points.
In addition to deploying the Robber, players will usually stop trading with any clear leader. In tandem, these two lines of attack can reduce a front-runner's progress to a crawl. Meanwhile, lagging opponents have multiple avenues for catching up. All of this means that players must use strategy and move smartly, but even flawless play doesn't necessarily lead to easy victory.
This is why kids can play with adults, or beginners with experts, and everyone stays involved. There are lots of little victories—as opposed to defeats—and perpetual hope. Settlers is one of those perfect storms. Settlers may be the Mona Lisa of the board game renaissance, but Teuber makes for an unlikely da Vinci.
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He's balding, slight, and surprisingly modest. Each year, he makes an appearance at the Spiel convention in Essen, Germany's board game mecca. At an autograph-signing session there in October, a small line of teenage boys, middle-aged women, and starstruck 9-year-olds clutched copies of Settlers for Teuber to sign. Dressed in sensible black shoes and a blue shirt, he was so soft-spoken that fans had to lean in closely to hear him when he signed their games. He hardly comes across as the rock star he has become. Teuber got into board games for one main reason: to entertain his wife, Claudia.
The two were married in , and that same year they had their first son, Guido, and moved to western Germany so Teuber could fulfill his mandatory military service. Not knowing anyone in town left Teuber with a lot of free time. Though he spent a few years studying chemistry before going to work for his father's business, Teuber doesn't have the academic pedigree of the other big names in German board games.
Reiner Knizia , for example, a prolific designer who has created hundreds of titles, holds a PhD in mathematics. Wolfgang Kramer , another frequent Spiel des Jahres contender, studied software engineering before deciding to make games full-time. Teuber tends to build his games organically—introducing an element here, tweaking an element there—until he's developed a fast, balanced, refined experience. The end result, however, is every bit as mathematically intricate as those of his colleagues.
To help programmers develop the game's AI, Teuber spent months exploring the mathematics of his most famous creation, charting the probability of every event in the game. The odds of a six or eight being rolled are almost 1 in 3 for example, while the chance of a four being rolled is 1 in There is a 2-in chance of drawing a Year of Plenty development card. Teuber created elaborate logic chains and probability matrices in a complex Excel spreadsheet so the videogame developers could see how every possible move and roll of the dice—from the impact of the Robber to the odds of getting wheat in a given scenario—compared.
The end result was a sort of blueprint for the game that gave Big Huge Games a head start and showed just how complex the underlying math was. But even with such a precise outline, success isn't easy to repeat.
Teuber has now made millions of dollars with Settlers and its multitude of offshoots, but the glass trophy shelf in his Rossdorf studio is getting a bit dusty: He hasn't won a major German board game prize since When asked about this, he seems genuinely unperturbed.
Once may be enough. Settlers has become so successful in the US that other German-style games are starting to ride in its wake, even in the midst of the recession. New Mexico entrepreneur Jay Tummelson licenses, translates, and imports German mass-market hits like Carcassonne alongside more offbeat titles like Galaxy Trucker by Czech designer Vlaada Chvatil.
His company, Rio Grande Games, sold half a million of these titles in They didn't know these games existed.
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