We are a marketing and public relations firm combining traditional and social media to offer integrated and effective: market and brand analysis and launch, engagement and communications, brand monitoring, media relations, employee communications and training, crisis communications, as well as creative, strategic business planning and implementation. Headquartered in Memphis, TN, we work with clients ranging from Fortune to small businesses and firms, non-profit organizations, public figures, as well as governmental institutions.
Are you looking to contact Amy for a speaking engagement? Are you a brand in a crisis and need an advisor to help you navigate PR? Or perhaps you've just got a general question or comment. Simply fill out the form below and Amy will receive it directly. Who's Telling Your Story?
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Learn More. Successful companies tell their stories well. Are you? View Details. Women in High Gear: A Guide for Entrepreneurs, On-Rampers, and Aspiring Executives A look at how women in business, on-rampers, and aspiring executives can discern and discover a path to high gear. The biggest hurdle faced by start-up businesses is making sales.
This is a very important factor in deciding the success of your business. No matter what your company is selling, the basic approach for sales is the same.
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Deciding your target and how to approach them Understanding your target customer via the market research you have conducted plays a crucial role in successful selling. How to Manage Direct Mail. Direct mail is a personally addressed form of advertising delivered via the post. Most start-up businesses employ the direct mail form of advertising as it is quite feasible to send what you want, when you want, to your target customers; the results can be easily tracked. Direct mail allows you to communicate information about your products and services directly with those who may be interested in them.
However; it is often dismissed as junk mail. Direct mail can be highly.
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How to Write Your Advertisement. Every start-up needs to spend some amount for advertising their business. You must have a fair idea of why you are choosing to advertise, the thought process, where you will advertise and whether or not it will be effective. Advertising can be a critical component of your business marketing strategy, as it directly promotes your business and communicates critical information you wa.
How to Manage Your PR. You can win a lot of customers by developing a positive image for your company through effective PR.
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Hence the right PR strategy is very important for any start-up business. PR is different from advertisements in two aspects:- PR enjoys greater credibility than advertisements. Unlike advertising. How to Prepare Your Budget. Planning and preparing your budget helps you to set out the financial targets for your business. Budgeting will help you to prepare in advance for any cash flow problems and helps in comparing your expectations with the actual performance of the business.
What your budget should cover As a start up business owner, you will have one overall operating budget which sets out how much money you need to run the business over the next year. Of course, as your business gr.
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How to Price Your Products and Services. Deciding on the price of your products and services is a very crucial step as the right price could help you to double your profits instantaneously. There are many methods for selecting your price, although most new businesses opt for cost-plus pricing in which a certain mark-up is added to each cost figure. Decide on your pricing strategy In preparation for setting your price strategy, it is vital to find out what your competitors are offering and at what prices.
How to Negotiate. For many start-ups, negotiation is considered as a waste of time and embarrassing. However, as a seller, it is important to have good negotiation skills so that you do not waste money by needlessly giving out discounts or missing out on the chance to increase your sales. Some important rules Every deal is different from another therefore there is no single formula for successful negotiation. However there are some guidelines which you can refer to: You must alwa.
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