The inside of a bowl is a counter. Serifs are the extra flourish at the end of a stroke on serif typefaces. Some typefaces have very pronounced serifs , while others are barely distinguishable. Hairlines are the thinnest part of a serif typeface. Finials are the tapered endings of some strokes.
The Basics of Typography
Shoulders are any curved stroke that originate from a stem. Stay tuned! How to get your first 5, YouTube subscribers. Encryption key management, simplified. Data security training: Your workforce reference guide. How to create an HTML form like a pro. How to start an HR department from scratch. Wow, this is probably the best typography explanation for a design beginner like myself. You made it super easy to understand. Thank you! Thank you very much for this! It really came in handy because am doing graphic design first year student.
To all those whom have disgraced my article "A Crash Course in Typography", I have seen all of your crude comments such as "penis", or "bottom text", as well as the spam comments. I am looking into creating a character limit on these comments, as well as a requirement to confirm that your email is in fact yours. I find all of this very childish, and I am really bothered by it. I'd appreciate you all resisting the urge to do these things to other peoples possessions. Sincerely- Chapman.
- TYPOP-UP / Basic rules of typography / pop-up book on Behance.
- Manual of Theology and Autobiography.
- Zoe Pope Unlicensed Lawyer: I Got Plutoed!.
- Beliefs, Reasoning, and Decision Making: Psycho-Logic in Honor of Bob Abelson?
- Who Will Go First? (Easy Sam).
Thank you for the interesting article. For a beginning enthusiast in typesetting like me, this article is a great introduction to the field. Looking forward to going through the entire course. Where does this come from? It goes against everything I ever learned after years in the graphic arts and publishing business.
Thanks for taking the time to type this up and publish it. Gives you everything you need to know if you just want the basics, and is a great jumping point for anyone who wants to know more. Well done. Thank you for this. Just starting out on my journey into design and this was very simple and easy to follow and to understand. Thank you for writing it :. Thank you. My wife was a graphic designer when I met her. Later a creative director in the world of print advertising. When we first started dating she said that for me to fully understand what she does and what she values I would have to learn about type.
- The Fundamentals of Typography.
- Typefaces vs. Fonts: Difference??
- The Prom (Positive Courage (Autobiography) Book 4);
- The Poetry of Oliver Goldsmith [Illustrated];
- Ultimate Guide To Stress Management: The Best Resource Out There On Alternative Healing.?
- TYPOP-UP / Basic rules of typography / pop-up book on Behance;
I spend our first few dates learning and setting type. We looked at type books and she taught me how to use a Schaedlere ruler.
See a Problem?
I came to love the dedication and belief she had in the art of type and what it could do on a printed page. Type spoke as much as the language. How could you not fall in love with someone like her who would move a period a 16th of an inch to make the headline work better. I miss her. Great article, it sure helped, me as as I am doing a destop publishing course.
Thanks and keep it up! We really enjoy what you write about here. We try and visit your site every day so keep up the good posts! Great post, thanks! I'm new to typography but learned a lot. Thanks for great article. I have slight problem with "The Anatomy of a Typeface" because i guess it getting too much into details but some will definitely need this knowledge Waiting for Part II. Nothing like a little refresher to remind me what an aperture was.
Like the Gothic and roman, the third great family of types had its origins in the writings of the scribes. The italic and the Gothic Schwabacher, which serves as a kind of italic to Fraktur as black letter is known in Germany , both had their genesis in the fast, informal, cursive, generally ligatured letters developed by chancellery clerks to speed their work. Article Media. Info Print Print. Table Of Contents. Submit Feedback. Thank you for your feedback. Introduction The nature of typography Typography as a useful art Aesthetic qualities of the typographic page History of typography Type, from Gutenberg to the 18th century Gutenberg and printing in Germany Italy France England Maturation of the printed book The middle years Type and book design since the 19th century The private-press movement Mechanical composition.
Load Previous Page. Metal movable type was first invented in Korea during the Goryeo Dynasty , approximately Hua Sui introduced bronze type printing to China in AD. The diffusion of both movable-type systems was limited and the technology did not spread beyond East and Central Asia, however. Modern lead-based movable type, along with the mechanical printing press , is most often attributed to the goldsmith Johannes Gutenberg in Rapidly advancing technology revolutionized typography in the latter twentieth century.
During the s some camera-ready typesetting could be produced in any office or workshop with stand-alone machines such as those introduced by IBM see: IBM Selectric typewriter. During the same period Letraset introduced Dry transfer technology that allowed designers to transfer types instantly. During the mids personal computers such as the Macintosh allowed type designers to create typefaces digitally using commercial graphic design software.
Digital technology also enabled designers to create more experimental typefaces as well as the practical typefaces of traditional typography. Designs for typefaces could be created faster with the new technology, and for more specific functions. The change has been called the "democratization of type" and has given new designers more opportunities to enter the field.
The design of typefaces has developed alongside the development of typesetting systems. In addition, the evolution of typography is inextricably intertwined with lettering by hand and related art forms, especially formal styles, which thrived for centuries preceding typography,  and so the evolution of typography must be discussed with reference to this relationship. In the nascent stages of European printing , the typeface blackletter , or Gothic was designed in imitation of the popular hand-lettering styles of scribes.
Metal typefaces notably altered the style, making it "crisp and uncompromising", and also brought about "new standards of composition". The development of Roman typeface can be traced back to Greek lapidary letters. Greek lapidary letters were carved into stone and "one of the first formal uses of Western letterforms "; after that, Roman lapidary letterforms evolved into the monumental capitals, which laid the foundation for Western typographical design, especially serif typefaces.
The former is characterized by its similarly weighted lines, while the latter is distinguished by its contrast of light and heavy lines. By the twentieth century, computers turned typeface design into a rather simplified process. This has allowed the number of typefaces and styles to proliferate exponentially, as there now are thousands available.
Francis Picabia was a Dada pioneer of this practice in the early twentieth Century. David Carson is often associated with this movement, particularly for his work in Ray Gun magazine in the s. His work caused an uproar in the design community due to his abandonment of standard practices in typeface selection, layout, and design. Experimental typography is said to place emphasis on expressing emotion, rather than having a concern for legibility while communicating ideas, hence considered bordering on being art. There are many facets to the expressive use of typography, and with those come many different techniques to help with visual aid and the graphic design.
Spacing and kerning, size-specific spacing, x-height and vertical proportions, character variation, width, weight, and contrast,  are several techniques that are necessary to be taken into consideration when thinking about the appropriateness of specific typefaces or creating them. For example, if the bulk of a title has a more unfamiliar or unusual font, simpler sans-serif fonts will help complement the title while attracting more attention to the piece as a whole.
In contemporary use, the practice and study of typography include a broad range, covering all aspects of letter design and application, both mechanical typesetting , type design , and typefaces and manual handwriting and calligraphy. Typographical elements may appear in a wide variety of situations, including:.
Since digitization, typographical uses have spread to a wider range of applications, appearing on web pages , LCD mobile phone screens, and hand-held video games. Recent research in psychology has studied the effects of typography on human cognition. The research points toward multiple applications such as helping readers remember the content better and strategically use fonts to help dyslexic readers. Traditionally, text is composed to create a readable, coherent, and visually satisfying typeface that works invisibly, without the awareness of the reader.
Even distribution of typeset material, with a minimum of distractions and anomalies, is aimed at producing clarity and transparency. Choice of typeface s is the primary aspect of text typography— prose fiction , non-fiction , editorial, educational, religious, scientific, spiritual, and commercial writing all have differing characteristics and requirements of appropriate typefaces and their fonts or styles.
For historic material, established text typefaces frequently are chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap among historical periods. Contemporary books are more likely to be set with state-of-the-art "text romans" or "book romans" typefaces with serifs and design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson , Francesco Griffo a punchcutter who created the model for Aldine typefaces , and Claude Garamond.
With their more specialized requirements, newspapers and magazines rely on compact, tightly fitted styles of text typefaces with serifs specially designed for the task, which offer maximum flexibility, readability, legibility, and efficient use of page space. Sans serif text typefaces without serifs often are used for introductory paragraphs, incidental text, and whole short articles. A current fashion is to pair a sans-serif typeface for headings with a high-performance serif typeface of matching style for the text of an article.
Typesetting conventions are modulated by orthography and linguistics , word structures, word frequencies, morphology , phonetic constructs and linguistic syntax.
Typesetting conventions also are subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon : or semicolon ; in a sentence, while in English it is not.
In typesetting, color is the overall density of the ink on the page, determined mainly by the typeface, but also by the word spacing, leading , and depth of the margins. With printed media, typographers also are concerned with binding margins, paper selection, and printing methods when determining the correct color of the page. Three fundamental aspects of typography are legibility , readability , and aesthetics. Although in a non-technical sense "legible" and "readable" are often used synonymously, typographically they are separate but related concepts.
Legibility describes how easily individual characters can be distinguished from one another.
What Arab culture has to do with industrial ideals, midcentury design and Victorian hand-lettering.
It is described by Walter Tracy as "the quality of being decipherable and recognisable". Brush Script is an example of a font containing many characters which might be difficult to distinguish. Selection of case influences the legibility of typography because using only upper-case letters all-caps reduces legibility. Readability refers to how easy it is to read the text as a whole, as opposed to the individual character recognition described by legibility.
Use of margins, word- and line-spacing, and clear document structure all impact on readability. Some fonts or font styles, for instance sans-serif fonts, are considered to have low readability, and so be unsuited for large quantities of prose. Legibility "refers to perception" being able to see as determined by physical limitations of the eye and readability "refers to comprehension" understanding the meaning.
That is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design.
Basics Design 03: Typography
Case selection always influences legibility. In general, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design. Studies of both legibility and readability have examined a wide range of factors including type size and type design. For example, comparing serif vs.
Justified copy must be adjusted tightly during typesetting to prevent loss of readability, something beyond the capabilities of typical personal computers. Legibility research has been published since the late nineteenth century.
Although there often are commonalities and agreement on many topics, others often create poignant areas of conflict and variation of opinion. For example, Alex Poole asserts that no one has provided a conclusive answer as to which typeface style, serif or sans serif, provides the most legibility,  [ unreliable source? Other topics such as justified vs unjustified type, use of hyphens, and proper typefaces for people with reading difficulties such as dyslexia , have continued to be subjects of debate.
Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness that is, not a rushed or careless read.
Related Basic Book Typography
Copyright 2019 - All Right Reserved